TL;DR
Greenberg Traurig has launched a fully integrated tax platform in Milan, Italy, with the addition of Luca Marraffa and his team. This move aims to strengthen the firm’s tax advisory capabilities in Europe.
Greenberg Traurig has launched a fully integrated tax platform in Milan, Italy, with the arrival of Luca Marraffa and his team. This development marks a strategic expansion of the firm’s European tax services, aimed at enhancing client offerings across the region.
The firm announced the launch on March 2024, signaling its commitment to strengthening its presence in Italy and broader Europe. The new platform integrates tax advisory, planning, and compliance services, leveraging technology to streamline client solutions.
Luca Marraffa, a seasoned tax professional with extensive experience in international and Italian tax law, joins Greenberg Traurig as part of this initiative. His team includes several experts in tax planning and dispute resolution, expected to enhance the firm’s capabilities in complex tax matters.
Strategic Expansion of Greenberg Traurig’s European Tax Services
This launch signifies Greenberg Traurig’s commitment to expanding its footprint in Europe, particularly in Italy, a key market for cross-border transactions and tax advisory. The integrated platform aims to provide clients with comprehensive, technology-enabled services, positioning the firm as a competitive player in the region.
For clients, this development offers access to a broader range of tax solutions, including planning, compliance, and dispute resolution, all within a unified platform that emphasizes efficiency and expertise. The move also signals the firm’s intention to attract more multinational clients seeking integrated legal and tax services in Italy and beyond.
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Greenberg Traurig’s European Growth and Italian Market Entry
Greenberg Traurig has been actively expanding its European operations over recent years, establishing offices and hiring key professionals in multiple countries. Italy, with its complex tax landscape and strategic position within the EU, has become a focus for the firm’s growth strategy.
The firm previously announced plans to deepen its tax practice across Europe, recognizing the increasing demand for sophisticated tax advisory amid evolving regulations and international trade. The addition of Luca Marraffa and his team aligns with this broader strategy.
“This new integrated tax platform in Milan underscores our commitment to delivering comprehensive, innovative solutions to our clients across Europe.”
— Greenberg Traurig spokesperson

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Details on the Platform’s Technology and Client Impact Still Emerging
It is not yet clear how the platform’s technology will specifically operate or how quickly client onboarding will occur. Details about the platform’s features, integration process, and initial client engagements remain undisclosed.
Further information is expected as the firm rolls out the platform and begins client interactions, but specifics are still developing.

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Next Steps Include Platform Rollout and Client Engagements in Milan
Greenberg Traurig plans to officially launch the platform to clients in the coming months, with a focus on attracting multinational corporations and local Italian clients. The firm will likely announce initial client wins and detailed service offerings soon.
Additionally, the firm may expand its team further in Milan and other European offices to support the platform’s growth and client needs.

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Key Questions
What is the main purpose of the new platform?
The platform aims to provide fully integrated tax advisory, planning, and compliance services, leveraging technology to improve efficiency and client experience.
Who is Luca Marraffa and why is his team important?
Luca Marraffa is a seasoned tax professional with extensive experience in Italian and international tax law. His team brings expertise in complex tax issues, enhancing Greenberg Traurig’s capabilities in Italy.
How will this expansion affect Greenberg Traurig’s clients?
Clients will gain access to a broader, more integrated range of tax services in Italy and Europe, with the benefit of technology-enabled solutions and expert support for complex tax matters.
When will the platform be fully operational?
The firm has announced the launch but has not specified an exact date for full operational status. Expect initial client engagements in the coming months as rollout progresses.
Source: primary